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Latest stop-smoking craze: lollipops

Druggists produce candies under FDA radar

By Gordon Fairclough
THE WALL STREET JOURNAL
AUGUSTA, Ga., —  From the back of his small pharmacy and medical-supply store here, Eric Holgate is churning out a new quit-smoking product whose sales are burning up: lollipops laced with nicotine.

     
     
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       HUNDREDS OF INDEPENDENT druggists across the country are producing suckers under brand names such as NicoStop, NicoPop and Likatine—all spiked with nicotine, and all produced off the radar screen of the Food and Drug Administration. The high-octane pops, in flavors such as cherry, grape, apricot, and tequila sunrise, are the latest attempt to quench America’s craving for nicotine and the dopamine buzz it provides. “Trying to stop smoking? It’s as easy as having a lollipop!!!” exclaims Tom Jones Drug in Garner, N.C., on a Web site advertising nicotine lollipops.
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       No one is tallying sales in this cottage industry, but it’s clear that they are growing fast. One supplier to pharmacists says sales of the nicotine used in lollipops increased 20-fold from 2000 to 2001. Many pharmacists also are concocting nicotine-spiked hard candy, gummy lozenges and even lip balm, selling them in stores and on the Internet.
       The lollipops are drawing fire from critics and putting druggists into the crosshairs of regulators. Congressman Henry Waxman, a California Democrat, says he is writing a letter to Health Secretary Tommy G. Thompson asking him to halt sales of nicotine lollipops and similar products immediately until they are tested. “An addictive drug should not be masked by sweeteners and sold as a lollipop without a thorough review by FDA and strict safeguards to prevent inappropriate underage use,” Mr. Waxman says.
       
FDA LOOKING INTO LEGALITY
       An FDA spokesman, Brad Stone, said the agency “is looking into” the legality of the lollipops and declined to elaborate.
       Tobacco-control activists say the suckers are dangerous because children can easily get their hands on them and end up hooked on nicotine. It is possible to buy the lollipops online with no prescription or proof of age required.

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       Pharmacists including Mr. Holgate say the chances of children buying the lollipops are remote. For one thing, they are expensive, selling for $2 or $3 a pop. Mr. Holgate and many others say they sell the pops only to customers who have a doctor’s prescription. Mr. Holgate packages his pops in a clear plastic bag that makes them look like police evidence. The Compounder, an Aurora, Ill., pharmacy, labels its lollipops, “This is NOT candy. NOT FOR CHILDREN.”
       Underage use isn’t the only concern, however. Nicorette gum, nicotine patches, nasal sprays and other smoking-cessation products from big drug companies have received FDA approval only after rigorous testing to prove they are safe and also effective in helping people overcome cigarette addiction. The lollipops haven’t passed such tests. Nicotine is addictive, but it doesn’t cause the diseases associated with smoking.
‘We wanted to mimic smoking as much as we could.’
JOHN VOLIVA
Pharmacist who sells nicotine lollipops
       Still, many pharmacists say their concoctions are superior to patches and gums. “We wanted to mimic smoking as much as we could,” says John Voliva, a pharmacist at Hooks Apothecary in Evansville, Ind., which sells 200 to 300 lollipops a week. Mr. Voliva says the suckers give users a spike of nicotine that more closely mimics the one they would get from inhaling cigarette smoke.
       One reason is that smokers put the lollipop in the mouth, get a hit of nicotine and remove it, just as they do with a cigarette. Another reason, pharmacists say, is that the nicotine compound used in the lollipops, known as nicotine salicylate, is more readily absorbed, with a taste that is more easily masked than the nicotine found in gums and patches, known as nicotine polacrilex.
       
NOT PROVED SAFE AND EFFECTIVE
       But nicotine salicylate hasn’t been proved safe and effective for use as a medicine and isn’t approved by the FDA, Rep. Waxman says. Nor is it listed in the U.S. Pharmacopoeia, a compendium of recognized drugs and ingredients used in the pharmaceutical industry.
       Mr. Holgate says he isn’t doing anything wrong. “I’ve never had anyone even question that before,” he says. He has applied for a patent on his lollipop formulation and wants to apply for FDA approval, but can’t afford the money required for testing, he says. He says he is simply trying to help patients by doing what “compounding” pharmacists have always done-mixing medicine into ointments, suppositories and even candy to make them easier to use.

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       David Sparks, president of Professional Compounding Centers of America, a Houston supplier to pharmacists, agrees. He says druggists can use nicotine salicylate because the FDA has said it “is permissible” to use active ingredients, such as nicotine, in different salt forms.
       Mr. Holgate says he got the idea for a nicotine lollipop while listening to Rush Limbaugh on the radio talk about the high price of cigarettes and the flood of lawsuits against tobacco companies. He presented his idea, along with a recipe, to other compounding pharmacists at a trade show, and it caught on. “I’m not the smartest guy. But I was gifted with common sense,” he says.
       Betty Jones, a 64-year-old Augusta homemaker, is counting on the lollipops to help her kick a four-pack-a-day habit. She has tried the gum, the patch and even hypnosis without success. Earlier this year, she went to her doctor and declared: “I just can’t smoke anymore. I’m coughing my head off.” The physician handed her one of Mr. Holgate’s lollipops, and she’s been sucking on them ever since. “I’ve tried it all. And this is the best,” Ms. Jones says, leaning back in her big, brown recliner and licking a strawberry pop. She says she has stopped smoking completely. “It’s taking me a lot of lollipops,” she adds, pointing to the pile of white sticks next to her now-spotless ashtray.
       
AVOID TASTING TOO GOOD
       The FDA has insisted that makers of smoking-cessation aids avoid making their products taste too good so they aren’t abused. When GlaxoSmithKline PLC wanted to make Nicorette gum more minty, the FDA at first refused. “They were worried about introducing anything that tasted better,” says Kenneth R. Strahs, head of smoking-control research and development for the company. “They were worried about abuse, especially by young people.” Glaxo had to conduct a lengthy “abuse liability” study to show the FDA that the new flavor wouldn’t make it more likely to be addictive.
       Jed Rose, a Duke University scientist and one of the inventors of the nicotine patch, says he thinks the FDA should thoroughly review and approve smoking cessation lollipops and other products. “The nicotine pharmaceutical products should be made more palatable so they will be more effective” in helping people stop smoking, he says. He, too, has been working with a colleague on a new invention: A nicotine-impregnated straw that delivers the drug as a person sips on a drink. A Massachusetts company has licensed the patent and is now doing the safety and efficacy tests required for FDA approval.
       
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